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Research papers

From rags to riches

This paper outlines how qualitative research, using projective techniques, has been used to overcome cultural barriers of discussing the taboo subject of female hygiene. The technique delivered a deep understanding into means of breaking ingrained...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Loula Zaklama, Mohamed Saada
Companies: RadaResearch & Public Relations Company, Procter & Gamble
September 22, 2002
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Citation

Zaklama and Saada (2002a, September 22). From rags to riches . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-rags-to-riches-